Heard of keyword research before? Keyword research is a key ingredient in a recipe to rank your website higher in search results. Where there is SEO, there is keyword research.
Keyword research requires certain tools to make it work efficiently. The keyword research tools, keyword match type tools, and keyword wrapper tools are of utmost importance.
The keyword wrapper tool is similar to the keyword match type tool – such as https://www.keywordmatchtypetool.com/, which also include keyword wrapper functions. If you know the keyword match types and the keyword match type tool, a keyword wrapper tool is easy to understand.
If you are unfamiliar with any of the words used above, here is a brief guide to everything that will help you understand the keyword wrapper tool.
What is a keyword wrapper tool?
The keyword wrapper tool developed by KeywordMatchTypeTool.com is one of the keyword tools that help you wrap keywords using different keyword match types – broad, broad match modifier, phrase, and exact match type keyword. It creates all the permutations for a given keyword that can then be used within any content. And it is of course free.

What are keyword match types?
To understand the need for a keyword wrapper tool, it is important to understand keyword match types.
There are four types of keyword match types:
- Broad match type
- Broad modified match type
- Phrase match type:
- Exact match type
The role of each of these match types is to control the exposure of the content you post online. You should know that keywords help make your content visible online. If you target the right keywords through your content, your website will likely reach the top search engine results.
For this reason, keywords are inserted everywhere in the content from its title and meta description to the main body of the blog/article.

Source: mangools.com
According to Moz, “around 8% of search queries are phrased as questions”.
Now, keyword match type is important to ensure that the search query includes the set keyword.
In the same context, sometimes a phrase match keyword is more suitable than a broad keyword. In other cases, an exact keyword would be suitable keyword match type as opposed to broad match type.
A phrase keyword match includes one or more words wrapped around the main keyword.
A broad match keyword is the widest keyword match that involves the need of the majority of the users.
The exact match keyword, on the other hand, is the most restrictive keyword type and only directs users to exactly what they be searching for.
For instance:
Search query keyword: SEO
Phrase keyword: SEO for beginners
Broad match keyword: best SEO techniques
Exact match keyword: SEO course

Source: support.google.com
To make your content SEO worthy, you need to include these keywords as per the match type suitable for your market industry.
Should you go for a phrase keyword, broad match keyword, exact match, or a combination of all? You will find the answers to the same through keyword research.
There are many combinations of keywords you can make through a given set of keywords.
Firstly, you make use of a keyword research tool that makes a list of all the keywords suitable for your business type.
Once you have the list of all keywords, you use a keyword wrapper tool to make the permutations. You can use Google Keyword Planner, Google Console, or keyword research tools like Ahrefs or Semrush to get the list of the keywords.
How keyword wrapper tool works?
It is simple to use a keyword wrapper tool. Once you have a list of keywords, follow the steps below:
- Go to any ‘keyword wrapper tool’ online
- Paste all the keywords in the ‘Enter keywords’ section. One keyword in one line.
- Click on ‘Wrap keywords’.
That’s it. You will get combinations of the different keyword match types. Some keyword wrapper tools also give the option to copy the keyword all at once.
The next step is to just make your you ask your content writer to necessary add these keywords in a generic manner within the content.
Some great alternative keyword wrapper tools
- Adwordswrapper.com
This is a free Adwords keyword wrapper. You can get keywords with all combinations of keyword match types: Broad, Modified Broad, Phrase & Exact Match, Modified Broad, Phrase & Exact Match, Broad, Phrase & Exact Match, Phrase & Exact Match.
It ensures that keyword data isn’t saved or stored anywhere. It also has a separate negative keyword wrapper.
- Forwardfirstmedia.com/google-ads-keyword-match-type-tool/
This is another free keyword wrapper tool that includes extra options like removing duplicate keywords, changing them into lowercase, and removing symbols. It also allows you to copy the given keywords wrapped or even download them as text.
- Keyword wrapper & permutation tool
This keyword wrapper tool acts as a Google Chrome extension. Developed by ClickBoost, this tool can wrap keywords like any other keyword wrapper. But unlike others, keywords lists can be exported and even be saved on the spreadsheet with this tool. Another perk is it keeps the keywords saved even after the screen is minimized.
To augment, the extension can be added directly to Google Chrome and Bing.
- Keywordwrappertool.com
Keywordwrappertool.com is a simple Google keyword wrapper that wraps keywords for all keyword match types. It’s again a free tool and includes a ‘copy to clipboard’ option to copy and paste keywords.
- Searchenginesmarketer.com
There is yet another keyword wrapper by searchenginemarketer.com. It removes numbers from your keywords and also changes them to lowercase. However, you cannot wrap negative keywords through it.
FAQs
- When to use the keyword wrapper tool?
Keyword wrapper tool should be conveniently used after keyword research i.e., after your list of keywords is ready.
- Are the keyword wrapper tool and keyword match type tool the same?
No, both tools are different. A keyword match type tool only generates keywords as per keyword match types, whereas a wrapper tool generates all permutations possible from the keyword match types.
- Is the keyword wrapper tool free to use?
Yes, most keyword wrapper tools are free to use. You can easily find one online. If you want a 100% free keyword wrapper tool – also called a keyword match type tool – you are of course always most welcome to use our very own https://www.keywordmatchtypetool.com/.