New to keyword research? As you delve deeper into keyword research, you will get closer to the keyword wrapper tool. As you start your keyword research, the first step will be to generate a keyword list suitable for your market niche. This can be done by entering a focus keyword related to your business or by just entering your website URL in the keyword research tool search bar.
You will then come across the tips and tricks needed to use these keywords correctly. This is when you will be introduced to the terms like keyword match types – ‘Exact keyword match type,’ ‘phrase keyword match type,’ ‘negative keywords,’ and ‘modified broad keyword match type.’
When you wrap your head around these Google keyword match types, you will need a tool to generate these keyword types. That’s when you will come across a ‘keyword wrapper tool.’
What is a keyword wrapper tool?
A keyword wrapper tool – such as https://www.keywordmatchtypetool.com/ – is part of a keyword research tool that generates not just keywords but match type keywords.
There are three types of keyword match types:
- Broad match, now, modified broad match
- Phrase match
- Exact match
- Negative match
Each of these match types has a syntax. Using the correct syntax is important to rank the keywords accordingly.
Syntax for keyword match types
Broad match type
The syntax for a broad match type is a plus symbol ‘+’. The plus symbol should be placed in front of every keyword used in a broad keyword without any space in between.
A broad match type keyword is the least restrictive keyword match type. This means ads will be shown for all related matches to the search query and not just strictly restricted to the search query keywords. The order of keywords can also change. It may also show ads with keywords that include synonyms of the search query keyword.
For instance:
Broad match type keyword syntax | Search query |
+fashion +footwear | Online fashion footwear |
+red +footwear +for +women | Red footwear for women |
+buy +red +heels | Heels red buy online |
Phrase match type
The right syntax for writing phrase match keywords is using double inverted commas (“ ”) on either side of a keyword.
Now, Phrase match also considers close variants like synonyms, same intent search keywords, and changed order of keywords into consideration.
For instance:
Phrase match type keyword syntax | Search query |
“summer clothes” | Buy summer clothes |
“ethnic dresses” | women ethnic dresses |
“mobile cases” | Cheap mobile covers |
Exact match type
The right syntax for using the Exact match type keyword in square brackets [ ] around the keyword. Exact match type has a tight matching and only displays ads to exact words used in the search query. It does not respond to synonyms, same intent search or even added function words.
For instance:
Exact match type keyword | Search query |
[football shoes] | Football shoes |
[mobile cover] | Mobile cover |
[laptop accessories] | Laptop accessories] |
Benefits of using keyword wrapper tool
- Add syntax according to keyword match type
The top advantage of using a keyword wrapper tool – such as e.g.https://www.keywordmatchtypetool.com/ – is that it adds the required syntax as per the keyword match type. Thereafter, you can simply copy the entire list of keywords generated as per match types.
The best part is these keyword wrapper tools are free to use. They require no subscription or fee to use them.
- Generates match type keywords
A keyword wrapper tool generates all the possible match type keywords within a few seconds. All you need is to enter the keywords (generated through a keyword research tool) one in a line. You can add as many keywords as you like. Thereafter, click on ‘Wrap’ or ‘Generate’ to generate the keywords per each match type.
- Changes the keyword to lowercase and deletes numbers
A keyword wrapper tool also has certain extra features that add to their convenience.
Changing the keywords into lowercase is one of them. The keyword generated list needs to be in lowercase as they are mostly fitted within the content. A mix of capital and lowercase keywords will be a mess. Thus, a keyword wrapper tool has a feature where it turns all the generated keywords into lowercase.
Another additional feature involves removing numbers from the keywords. When you generate a keyword list using a keyword research tool, it generates keywords with numbers in front of them. This could be the search volume of the keyword, the number of times the keyword is published on web pages, and more.
When the keyword list is downloaded from the keyword research tool, these numbers may accompany it too. A keyword wrapper tool removes such numbers when generating the match type keyword list.
Summary
A keyword wrapper tool – such as https://www.keywordmatchtypetool.com/ – is an important tool if you are looking to include keyword match types in content.
It generates the keywords as per the match type with a single click. Furthermore, all the keywords are generated as per the corresponding syntax, taking into consideration lowercase and removal of numbers.
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