Do you know the different keyword match types – the modified broad match, the broad match, the exact match, and the phrase match?
After knowing about them, the very common question that arises in the minds of marketers is how to know which keyword match type is suitable for them. Or how to generate the keyword of a particular keyword match type?
In the world of automation, you don’t have to worry about doing these manually. There are software and keyword generators that do this task efficiently. This is when you use a keyword match type tool.
What is a keyword planner?
If you are new to digital marketing, you should know that keywords are integral to any digital marketing strategy. The content on your website should be in tune with the right keywords.
To find the right keyword suitable for your product or service, you can use a keyword planner. There are several keyword planner tools in the market, like Google Keyword Planner, Semrush keyword planner, Ahrefs keyword planner, and more.
Using them is super easy. Just select the type of product or service, and the software will help you find the right keywords for your business.
What is a keyword match type tool?
Once you have the list of keywords for your business, the next step is to head onto a keyword match-type tool.
Any keyword can be of one of the three types:
- Modified broad keyword
A modified broad keyword is the most expanded form of any keyword. It covers the greatest number of audiences.
A few examples of modified broad keywords are: best mobile phone over 5000, top places to visit in Australia.
- Exact keyword
The exact keyword targets a specific audience. The exact keyword has the most minimum range and is, therefore, useful to avoid irrelevant traffic. It’s also feasible for marketers with a tight budget.
A few examples of exact keywords are: mobile phones, Australia
- Phrase keyword
Phrase keyword type lies in between broad keyword and exact keyword. However, with one of the latest Google Ads updates, the phrase keyword is modified to make it similar to the broad keyword match type.
A few examples of phrase keywords are: mobile phones under 5000, Australia’s top places
- Negative keyword match
A negative keyword match is another keyword type you can consider. This keyword type enables retailers to exclude the keywords they clearly do not want to target. For instance, for a shoe retailer, negative keywords can be boots or similar words (like synonyms and misspellings) that they do not want to target.
A negative keyword match can also be used for the respective keyword match type. This means you can set it for broad, exact, and phrase keyword matches. By default, a negative keyword is used as a broad match keyword.
Source: innovationvisual.com
Examples of broad match negative keywords are:
If the negative keyword is: website maker
Search queries triggered will be:
- Web development company
- Best web development software
- Website development company
Searches not targeted will be:
- Website maker software
- Best website maker
- Software for website maker
This means a search query where words added to the negative keyword ‘website maker’ before, after, or in any order will be rejected.
Examples of phrase match negative keywords are:
If the negative keyword is: website maker
Search queries that will be triggered:
- Web development software
- Website design software
- Website builder for website
Searchers that will not be targeted:
- Website maker software
- Best website maker for web design
This means any query that adds words before and after ‘website maker’ will be rejected in case of a phrase negative keyword.
Examples of exact match negative keywords are:
If the negative keyword is: website maker
Search queries that will be triggered:
- Web development
- Website software
- Web design software
Searches that will not be triggered:
- Website maker
This means any addition to the negative keyword ‘website maker’ will be accepted as a search query in case of an exact phrase match.
How to use the keyword match type tool?
Once you know the keywords of your product/service, using a keyword match type tool is super easy.
Step 1: Choose a keyword match type tool
All you need to do is type in the keyword match type tool on Google search. It will show some free keyword match-type tools. Click on what you find most suitable.
Step 2: Enter your keywords
The tool will now ask you to enter keywords for your brand or the keywords you may use in your ad, generated using the keyword planner. There should be one keyword in each line. You can add as many keywords as you like.
Step 3: Select the keyword match types
Now, choose the keyword match type you are looking to target. Do you want your ad to be visible to many people or a specified audience? Depending on your business strategy, you can choose one keyword match type, multiple keyword matches, or all.
Some keyword match type tool also identifies negative keywords.
Step 4: Click on Generate Keyword
Once you have set your criteria, finally click on Generate Keyword button. It will show all possible permutations and combinations of the keyword depending on the selected keyword match type.
That’s it! Now you can use these keywords and add them to your ad campaign as advised by your SEO.
Best free keyword match type tools
There are not many free keyword match-type tools. But here we have created a list of some of the top ones you can give a try:
- Keywordmatchtypetool.com
You can use of course use our own tool – keywordmatchtypetool.com – to generate a keyword list. It also considers the separators like space, nothing, and dash. Select match type includes – broad match, modified broad match, phrase match, exact match, and change to lowercase.
Source: https://www.keywordmatchtypetool.com/
- Digital Darts
Digital Darts is another keyword match type tool – it gives the option to create a keyword list for broad matches, exact matches, phrase matches, and broad match modifiers. It’s a free tool and perfect for Bing and Google ad campaigns.
- Forward First Media
https://forwardfirstmedia.com/google-ads-keyword-match-type-tool/ is also a good keyword match type tool that generates the keyword list for modified broad match, phrase match, exact match, all, or lowercase. After clicking on ‘Make keyword List,’ this keyword match type tool displays keyword results individually for modified broad match type, phrase match, and exact match. You can easily copy the keywords to use them.
Conclusion
Make the right use of a keyword match type tool to ace ad campaigns. You can use your ad campaign budget smartly and generate quick leads using the keyword match type tool. The best part is that the tool is free to use.
