How does Google ad campaign work in Smart Mode?

Here is a step to step guide to using Google ad campaigns (Smart Mode):

Step 1: Go to ads.google.com

Step 2: Click on Get Started.

Step 3: Enter your business name

Step 4: Enter your website URL for the page you want to increase traffic to

Step 5: Choose your main advertising goal

You can choose from the given options:

• Get more calls

• Get more website sales or leads

• Get more visits to your physical location

• Get more views and engagement on YouTube

Step 6: Google Analytics will be set on your website. Click on Accept and Continue.

Step 7: Select the customer action you want to optimize:

• I want sales

If you choose I want sales option, you further need to choose the customer action you are optimizing for. The probable actions include:

• You want your customers to add items to their cart through this campaign

• You want the customer to complete a purchase

• You want the customer to begin the checkout

• You want customers to complete a subscription form

• I want leads

If, through the camping, you focus on getting more leads, Google wants to know the more precise reason for these leads. Here are some of the options if will have to choose from:

• You want customers to request your contact

• You want customers to schedule an appointment

• You want customers to fill out an information form

• You want customers to request a quote

• You want customers to sign up for a product or service.

You will need to select an option and add the web page link you want your customers to redirect to (such as the checkout page, contact webpage, request a quote webpage, and so on.).

The next step will be customized depending on your campaign needs.

Step 8: Write your ad

Here Google will ask you to write your ad. Even if you are not a marketing expert, Google makes it easy to figure out with its user-friendly interface.

It shows the ad preview on the right. For writing the ad, you need to select the headline and description. You can also take the help of the suggestions provided by Google based on your website and business category. You can choose to add a CTA button below with your contact number.

Step 9: Choose the image and logo

Step 10: Choose the location

Do you want the ad to target a locally based audience? You can add the location of your business to attract local customers.

Choose your budget and billing method, and your ad will be placed.

Hint: You do not have to follow this method. Instead, prefer the Expert Mode.

Here are further steps included in using a Google Keyword Planner (under Expert Mode):

Step 1: Discover new keywords

Go to Tools > Keyword Planner in Google Ads expert mode.

In Smart Mode, you only have the right to choose headlines and descriptions of your ad. To make it more optimized for search results, Google Keyword Planner guides the marketer in discovering new keywords. Using new keywords suitable for your business category increases the chances of showing up to the right audience.

Google suggests two ways to discover new keywords:

• Choose 10 or more keywords related to your business

• If Google knows your website, it will suggest the keywords according to the website or web page.

Add as many numbers of keyword you like that matches the search intent you are targeting.

Step 2: Research keywords

With Google Keyword Planner, you can also research each keyword. Researching keywords means determining the times each keyword is used in a search query. It is also termed keyword volume. The keyword with high keyword volume is said to be the most difficult to target but also the most effective. Such keywords are, therefore, big for high amounts.

A keyword with high monthly searches means it’s a common keyword that a user generally types in searching about a specific product/service.

Thu, researching keyword help you figure out the best keywords to target, keeping in mind your bidding budget.

Google Keyword Planner also helps refine your keywords. For instance, if you are selling crochet supplies, it will help you refine the keywords by understanding the scope of the product. If the crochet supplies are branded or non-branded, Google will try to extract more specific information about the business. The different crochet supply categories and more.

This helps the planner suggest more keywords accordingly.

Step 3: Get bid estimates

Once the keyword research is done and you can decide on your target keyword, you need to get the bid estimates.

Each keyword has its own bidding amount. The popular keywords have higher bidding amounts as compared to less popular ones. This is because all businesses want to rank their search against the same keyword, which increases the price.

Also, the bidding amount varies depending on the match type you prefer. A broad match type keyword has a higher bidding amount than the exact keyword match type.

Under bid estimates, Google simplifies the process by mentioning the bidding costs of each keyword. The bidding amount is set on cost per click basis.

Step 4: Make a plan and launch the campaign

Finally, it’s time to select an advertising plan. Google lets marketers add their own budget or select a budget option.

Under selecting a budget option, the marketer is given several options, like in the image below.

You can choose the plan as per your own preferences. The amount is specified per click basis with the estimated number of clicks a marketer can expect every month on the ad.

Alternatively, you can enter your own budget. Once all is set, you can finally pay, and your ad will be visible at the desired place.